The founders of Live/Work believe that the ability to create service envy should be the ultimate goal for the service designer: “How do you design a service that people can use, not only to obtain the functional benefit of the service, but to use the expressive value? How can I express something about my character through the services that I subscribe to? For example, being able to say in the pub, I fly Virgin!, means something.” YOU ARE WHAT YOU USE, NOT WHAT YOU OWN (from Live-Work Web Site).
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