Inspiration for Innovation

New to the Service Innovation field? Don't miss this video of Jeneanne Rae at the BIF INNOVATION STORY STUDIO (need Quicktime installed on your computer). BIF Research Advisory Council member Jeneanne Rae is a nationally-recognized thought leader for Innovation Management and Design Strategy. She was recently recognized by Business Week magazine, December 19, 2005, "Best Leaders of the Year" - "Jeneanne Rae is the innovation champion's champion." Her monthly contributions to Business Week's online Innovation channel are among the most popular "Insight" columns. For more than a dozen years, Jeneanne's career in innovation and design was focused on product-based companies. However, current trends suggest that in the future discrete products will merely enable what customers readily pay premium prices for today, that is: services and experiences. Jeannee is co-founder of Peer Insight, a research and consulting firm focused on service innovation and customer experience design. (Mario Morales)